Setting Up Your Brand Store for Success in AI Shopping
Learn how to set up your brand in Gravton, from adding your website and competitors to connecting your catalogue and reviewing your prompts, so every insight reflects how your customers really shop.
Shantanab Das
Gravton helps your team understand how AI shopping assistants, such as ChatGPT and Google AI Mode, present your brand and products, and what you can do to show up more often. In this guide, you'll learn how to set up your brand so that everything Gravton shows you reflects your real catalogue, your competitors and the way your customers shop.
Setup happens in a short, guided conversation with the Gravton agent, and it doesn't need any technical knowledge. Once you're done, Gravton builds a set of shopper questions around your brand and starts measuring how AI answers them.
Key takeaways
Start with the storefront your customers shop on, and let the agent know if anything it finds needs a correction.
Choose competitors your customers genuinely compare you with, so the comparisons feel meaningful.
Connecting your catalogue lets Gravton show results product by product.
Adding Search Console data, if you have it, grounds your prompts in real searches.
A few thoughtful answers about your customers go a long way toward relevant, useful prompts.
Before you begin
It helps to have a few things ready:
The web address of your online store.
Access to your Shopify store, or a product catalogue in CSV format. Gravton provides a template if you need one.
Access to Google Search Console, or a CSV export covering the last three months. This one is optional.
A little time to think about your customers: who they are, what they buy for, and what helps them decide.
As you go, a progress bar at the top of the screen shows where you are: Get Started, Plan, Brand, Store, Insights and Prompts.
Step 1: Add your brand website
Start by entering the website where your customers shop. Gravton reads your site and shares what it found, including your brand, product attributes and materials, where you sell, the markets you serve, your price range and your store policies.
Take a moment to look over this summary. These details shape the shopper questions Gravton creates for you, so accuracy here pays off later. If something looks off, such as a price range or a market you don't serve, just let the agent know in the chat and it will update your profile.
Tip: If you run more than one storefront, we recommend starting with the one that brings in the most revenue. A focused setup gives you clearer results.
Step 2: Choose your plan
Next, choose how you'd like to get started. The Coffee Pass lets you explore Gravton on your own catalogue for 48 hours, and you can also start on a plan straight away. You can compare plans side by side before you decide.
Step 3: Confirm your categories & competitors
We've suggested categories based on what we learned about your brand.
Review the list and make any changes you'd like. Remove categories that don't fit, add any we've missed, and confirm the categories that best represent your business.
The categories you choose help Gravton find the right competitors, benchmark your performance, and track your visibility in the markets that matter most.
The agent suggests competitors by name and website, based on what it learned about your brand. You can remove any that don't fit, add brands you have in mind, and confirm the list when it looks right.
The most useful comparisons come from brands your customers genuinely weigh you against: brands that sell similar products at a price your customers would consider. If there's a brand you often compete with that isn't on the list, it's worth adding.
Your competitors appear throughout Gravton, from your position and the brand rankings to the Competitors view. A Coffee Pass tracks up to 5 competitors.
Step 4: Connect your store
Gravton measures visibility product by product, so connecting your catalogue is an important step. You can connect Shopify, connect another platform, or upload a catalogue CSV.
When you connect Shopify, Gravton reads your products and your orders. Orders are used only to find your best sellers, and Gravton keeps product counts rather than any shopper names, emails or addresses. Gravton reads from your store and doesn't make changes to it.
If you're uploading a CSV, the template makes it simple. Make sure your best-selling products are included, with each column filled in. Gravton highlights any rows that need attention before you continue.
Tip: A Coffee Pass covers up to 25 products. Choosing your hero products from a single category helps Gravton go deeper, so the results are easier to act on. You can manage your Shopify connection at any time in Settings, under Integrations.
Step 5: Add search insights
If you use Google Search Console, connecting it helps Gravton understand the searches that already bring shoppers to you. You can connect your account directly or upload a CSV export, ideally covering the last three months.
Gravton creates your first set of prompts during setup, so adding search data now helps make that first set as relevant as possible. This step is optional. If you'd rather skip it, setup continues as normal, and you can connect Search Console later in Settings, under Integrations.
Step 6: Tell Gravton about your customers
Next, the agent asks a few questions about your customers. Who are they, and what do they buy for, such as gifting, weddings or everyday wear? What helps them decide, such as material, price, style or craftsmanship? And what makes them hesitate, such as sizing, authenticity or delivery time?
The more your answers sound like your customers, the more relevant your prompts will be. Questions your support team hears every week are a great place to start.
Here are a few examples of how a little more detail helps:
A general answer | A more helpful answer |
Women aged 25 to 45 | Women aged 25 to 45 shopping for anniversary and wedding gifts under $300 |
Quality matters | Buyers check metal purity and look for proof the piece is authentic |
Shipping concerns | Buyers want to be sure the gift arrives before the date |
These are illustrative, so use the occasions and concerns that are true for your brand.
Step 7: Review your prompts
Using everything you've shared, Gravton creates a set of prompts, grouped by buying intent. Each prompt shows its search volume, its stage in the buyer journey and where it came from. You can keep, remove or add prompts, and a counter shows how many you've chosen against your plan.
A good prompt set covers the products and markets you serve, with a mix of early research questions and closer-to-purchase comparisons. It's also worth keeping prompts that don't mention your brand by name, as they show whether AI suggests you to shoppers who haven't discovered you yet. Our guide to what shoppers ask AI goes deeper on building a strong prompt set.
When the list looks right, confirm it, and tracking begins.
A quick check before you confirm
Before you finish, it's worth a final look:
Your brand summary shows the right range, markets, price range and policies.
Your competitors are the brands your customers compare you with.
Your best sellers are in your catalogue, ideally from the category that matters most.
Search Console is connected or uploaded, or you've chosen to skip it for now.
Your customer answers include real occasions and real concerns.
Your prompts cover your products and markets across the buyer journey.
What happens next
Once you confirm, Gravton runs your first analysis and opens your dashboard, with a short walkthrough of the key areas. Our next guide, Getting started with Gravton, shows you how to make the most of your first week.