SOLUTIONS
Gravton for multi-brand retailers and groups
One view across every brand, with control at brand level
Multi-brand retailers manage several brands, each with its own catalog, categories, channels, and voice. With AI shopping, you need to see which brands win with shoppers, where the portfolio falls behind, and where your brands compete with each other. Each brand team gets its own view and priorities. Gravton is built for both group and brand needs.
THE PROBLEM
Portfolio averages hide brand problems
A group-level number can look healthy while one brand, or one category inside a brand, loses steadily.
“The portfolio holds steady while your premium brand loses to a competitor in one category.”
Your brands compete with each other
Two of your brands can target the same shopper need and split the recommendations, while a gap elsewhere goes unfilled.
“Two of your brands compete for the same office-wear questions, while a third is missing entirely.”
Every brand runs differently
Each brand has its own catalog, channels, team, agencies and tone of voice. One template fits none of them.
“One brand sells mainly through its own site, another mainly through marketplaces.”
Standards drift across brands
Product data quality, claims and attributes vary from brand to brand, so some catalogs are far easier for AI to read than others.
“Your newest brand’s listings carry half the attributes of your flagship’s.”
Investment needs a portfolio view
Leadership has to decide which brand to back for which shopper need, and where to put content, catalog and PR effort.
“No shared view of which brand should own the gifting questions.”
Group
Every brand and category side by side, by market and channel, with your share of AI recommendations across the portfolio and where it is moving
Brand
Each brand’s own demand map, recommendation share, competitors, prioritized fixes and reporting
Category
Results across brands for each category, so category leaders see the full picture
Overlap
Where your own brands compete for the same recommendation, and the shopper needs none of them win
WHAT GRAVTON DOES
Read the portfolio both ways
Every view is powered by four modules: Demand Intelligence, Product & Retail Intelligence, the Action Engine, and Measurement—each with its own page. Catalog Enrichment uses a single product data standard across the group, but each brand keeps its unique tone.
HOW IT'S SET UP
Configured to how your group is organized
Each group is organized differently. Some have a central e-commerce team; others let brands manage themselves. Gravton fits your setup, with seats and views for group leaders, brand teams, and category leads. Priorities are set for each brand, and reporting rolls up from brand to group.
Can each brand team have its own access?
Yes. Each brand team has its own seats, views, and fix lists. Group leadership can see the whole portfolio.
Can we see where our own brands compete with each other?
Yes. Gravton shows where your brands target the same shopper need, how recommendations are split, and which needs aren’t being met.
Our brands sell through different channels. Is that covered?
Yes. Each brand can sell through its own D2C store, marketplaces, offline retailers, or any mix. Gravton tracks where shoppers are sent for each brand and measures performance by channel.
Our brands use different platforms and agencies. Does that work?
Yes. Each brand’s catalog, store, and feeds connect on their own terms—Shopify, other platforms, or catalog exports. Agencies working on a brand get briefs and evidence just for that brand.
See your portfolio the way AI does
We'll show where your brands win, where they overlap, and where the group is losing ground.