SOLUTIONS
Gravton for D2C brands
Make sure shoppers find your products and buy from your store first.
Your store is where you earn the most and build customer relationships. Most D2C brands also sell through marketplaces, quick-commerce apps, retail partners, and sometimes their own stores. Today, shoppers rely on online tools and platforms to find and buy products. This creates two risks: your products aren’t shown, or shoppers buy from another channel. Gravton helps you stand out and brings shoppers to your store first.
THE PROBLEM
Three ways D2C brands lose in AI shopping
Your best products miss the shortlist
AI recommends a handful of products per question. If your catalog doesn’t state the attributes shoppers ask about, a competitor whose page does gets picked.
“Your bestseller qualifies, but AI shortlists three competitors.”
The sale goes somewhere else
AI recommends your product, then sends the shopper to a marketplace, quick-commerce app or retailer, often one showing a lower price.
“A marketplace holds the buy button on most of your recommendations.”
Your analytics can’t see it
Much of the decision now happens inside the AI answer. Your dashboards show sessions and orders, not the shortlist your product never made.
“Store traffic looks steady while your share of AI recommendations falls.”
WHAT GRAVTON DOES
Get discovered, then bring the shopper to your store
For a D2C brand, what matters most is getting shoppers to buy from your store. Every part of our platform supports this goal. These four features help you the most, and each links to its own page.
See which needs your products meet, what shoppers are looking for before they reach your store, and which trends or seasonal questions are coming up in each stage and market.
Product & Retail Intelligence
See which of your products show up for shoppers, and who gets the sale: your store, a marketplace, a quick-commerce app, or a retailer. Price and stock gaps between your store and other sellers are highlighted, so you can win the sale back.
Fill the attribute and information gaps that keep products off the shortlist. Through the direct Shopify integration, many approved changes go live automatically.
Track how often your products are suggested, how often your store gets the sale, and visits to your store when tracking is possible.
MORE THAN ONE MARKET
One store, different results in every market
If you sell in several countries, shopping results aren’t the same everywhere. Shoppers have different needs, and local rivals show up. Gravton maps demand and tracks outcomes in each market, so strong results in one country don’t hide gaps in another.
Example
Shoppers in the UK reach your store. Shoppers in the UAE are sent to a regional marketplace at a lower price.
BUILT FOR YOUR CATALOG
Built for large, varied catalogs
D2C catalogs rarely stay small. Fifty to a hundred SKUs quickly become hundreds or thousands once you count variants, categories, and markets. Gravton tracks it all and lets you read it the way your business is organized.
Category-specific views
Each category gets its own view and metrics, so a strong category doesn’t hide a weak one. Where a category needs more depth, its metrics can go deeper.
Views for every team
Multiple seats can be set up, with each person seeing the views that matter to them, from category managers to leadership.
Catalog and retail analytics
Catalog coverage by category, buy-button share, price gaps, and the competitors winning when you don’t.
Demand trends
Emerging trends, new competitors and seasonal questions, picked up before the season starts.
FIT
Built for D2C brands at scale
If you have 50 or more SKUs and a couple of million dollars in yearly sales, making your store the first choice takes focus and a clear plan.
A good fit if
Your own store is a primary revenue channel, alongside marketplaces, quick commerce, retail partners, or physical stores.
You have 50 to 100 SKUs or more, or thousands once you count variants.
You sell across several categories or several countries.
Shoppers research before they buy.
You run on Shopify or another commerce platform.
Probably not the right page if
You sell one or two products. The complexity Gravton solves for doesn’t exist yet.
Most of your revenue comes through marketplaces, retailers, or quick commerce, with little from your own store. See Distributed Brands.
FAQs
Why does traffic to our store matter so much?
Will this pull sales away from our marketplace partners?
Do you work with Shopify and other platforms?
We already invest in SEO. How is this different?
How do you measure impact for a D2C brand?
By measuring how often your products are suggested, how often shoppers choose your store over others, and the number of visits to your store when this can be tracked. Expect to see results in about three months.
Our catalog changes every season. Does that matter?
That’s why enrichment keeps running. Gravton also identifies upcoming trends and the seasonal questions shoppers ask, ahead of the season, so new products and campaigns are prepared when demand arrives.
See where shoppers are sent
See how often your products are suggested and how many shoppers choose your store.
Let's Talk
Every demo includes a free audit, dashboard access, and a working session on your priority gaps