A dashboard score is easy to display but hard to use. What matters is this: out of all the answers where your products should appear, how many recommend you—and is that share increasing? Measurement uses a consistent set of prompts each week, scores every answer the same way, and reports changes at the brand, category, and SKU levels. When a number shifts, you can see the answers behind it and the work that drove the change.
TRACK
What Gravton measures
Eight metrics that explain your position in digital shopping—clear, actionable, and relevant.
HOW IT WORKS
Consistent questions and scoring, week after week
Trends matter only if the underlying process stays the same.
01
Use a fixed set of prompts
Gravton runs your tracked prompts across supported platforms on a regular schedule (daily or weekly, as defined for each client). The prompt set stays stable, so week-on-week changes reflect shifts across answer surfaces.
02
Score every answer on a single scale
Each answer is categorized as recommended, mentioned, absent, or discouraged. One consistent scale covers all answers, so nothing is double-counted or missed.
03
Aggregate results and keep the evidence
Gravton rolls up scores to the SKU, category, and brand, and retains every answer behind each number. You can trace every metric back to the responses that produced it, along with the date and platform.
04
Link results to specific changes
When a share moves, Gravton highlights the fix that shipped before the change and the prompts it affected. You can see which work delivered results and which has yet to make an impact.
ILLUSTRATIVE
Product
Two-burner induction cooktop
Shopper question
“Which induction cooktop works on both 110V and 220V, has a replaceable glass top and at least a two-year warranty?”
Before
The page covers wattage and design. Voltage appears only in a manual PDF. Glass replacement isn’t mentioned. The warranty sits on a separate policy page.
Gaps found
Voltage: Hidden. Replaceable glass: Missing. Warranty: Hidden. Feed fields for all three: empty.
Changes
Specs moved into text, FAQs added on glass replacement and warranty, feed fields completed, structured data updated
What it tells you
The product met every part of the question, but AI couldn’t confirm it. Rather than piece it together from a manual and a policy page, AI recommended a product that answered all three up front. Enrichment puts the right information where AI looks first.
OUTCOMES
From recommendation share to revenue
Visibility only matters if it leads to real results. Gravton connects recommendations to actual outcomes, as far as the data allows.
FAQs on visibility measurement
What's the difference between visibility and recommendation share?
Visibility measures whether your brand appears in answers. Recommendation share measures whether shoppers actually recommend you. A brand can be highly visible but rarely recommended—and closing that gap is usually where the opportunity lies.
Which platforms does Gravton measure?
All major digital assistants and shopping platforms. Gravton reports every metric per platform and combined, since each source may use different data.
How often does Gravton measure?
Daily, weekly, or another frequency as decided for a customer. Trends use a rolling 30-day window, so a single unusual run doesn't move the line.
Can I measure a single product or category?
Yes. Every metric rolls up from the SKU so that you can read a single product, a category, or the whole brand under the same definitions.
Measure the share of answers that recommend you
Every conversation starts with a working session on your priority gaps.