Finding out that AI recommends a competitor is just the beginning. The Action Engine explains why and shows you what to do next. It has two parts: Opportunities turn each important gap into a clear work brief with evidence and action steps. Content Studio takes these briefs and creates brand-ready drafts for your team to review and publish.
OPPORTUNITIES
Checks on every product
A work brief for every gap that matters
Each opportunity focuses on a specific shopper intent and the prompts that drive it. You see why a competitor is recommended over you and exactly what to change, so your team or agency can act quickly.
CONTENT STUDIO
Ready drafts in your brand voice
When content is needed, Content Studio creates drafts that answer real shopper questions. Drafts follow your brand guidelines and use only claims you've already published. They match the structure of trusted pages and keep your unique voice. Every draft is reviewed for clarity and authenticity before your team reviews, edits, and publishes.
Content Studio can draft buying guides, comparison pages, updates to existing pages, FAQs, and product descriptions through Catalog Enrichment.
HUMAN IN THE LOOP
Gravton finds what to change. Your team reviews and executes.
Most of the effort in AI-driven shopping goes into figuring out what needs to change. Gravton handles this by identifying opportunities, drafting content, and pointing to the specific changes backed by evidence. Your team stays involved—reviewing and executing briefs, or passing them to the right agency or channel owner.
FAQs on the Action Engine
How do you decide what has the highest impact?
We use a proven method that combines search data, intent clusters, our demand estimation, and your business priorities. Your input helps shape the final weighting.
Will we get a long list of recommendations?
No. You'll get a short, ranked list of opportunities, each backed by evidence. The rest stay in the queue for future updates.
Is every opportunity backed by evidence?
Yes. Every claim is based on verified sources and AI responses. Each opportunity shows how many answers support it and only calls something a pattern when there's enough evidence.
Can Gravton publish changes directly?
Gravton can publish approved changes automatically, configured to each client. On Shopify, the direct integration already does this. On other commerce platforms and marketplaces, we can set up automatic publishing where your systems allow it. Otherwise, updates go out through feeds and catalog exports, or as ready-to-publish drafts. We start from a cautious default: you decide which changes go live automatically and which wait for your team.
See how AI reads your site
Every conversation starts with a working session on your priority gaps.