Getting Started with Gravton
A friendly tour of Gravton for marketing teams and their leaders: how to read your visibility, understand how AI describes your brand, explore shopper questions, act on opportunities and share progress each week.
Shantanab Das
Gravton gives your marketing team one place to understand how AI shopping assistants talk about your brand, which shopper questions you're winning, and what to do next. In this guide, you'll take a tour of the key areas of the app, learn what each one tells you, and see how teams typically share the work during their first week.
There's no need to learn everything at once. The onboarding checklist in the sidebar guides you through the most important steps, and each section below explains what you'll find and how it helps.
Key takeaways
Visibility Insights is the best place to start. It gives you a clear baseline for how AI presents your brand today.
Prompts shows which shopper questions you're winning, sharing or missing, and you can open any question to understand why.
Opportunities turns those findings into recommended next steps, and Content Studio helps you create the content.
Site Health makes sure AI can read your website, so your content has the best chance of being found.
Sharing the work across your team, with a short weekly review, keeps everyone aligned on progress.
What do you see when you first open Gravton?
While your dashboard loads, a short walkthrough introduces four areas: Visibility Analysis, Prompts, Catalog and Opportunity. You can skip it and reopen it later from the Help menu.
You then land on Visibility Insights. The sidebar groups the app into Analytics, where you read your results, Actions, where you fix them, and Context, where your brand details live. The onboarding checklist sits in the sidebar, tracks your progress and saves it between sessions. You can minimise it at any time.
How do you read Visibility Insights?
The top row holds six metrics. Together they answer one question: when shoppers ask AI what to buy, how often do they meet you, and where?
Metric | What it tells you |
Presence Score | How often your brand is present in the responses from AI platforms. |
Share of Voice | Your percentage of total brand presence when AI platforms mention any brand. Shows how you compare to competitors in the conversation. |
Position | Average position of your brand within an AI response, for responses where you are present. Lower numbers mean your brand appears higher in responses. |
Citation Share | The percentage of all citations attributed to your brand across responses where it appears. |
Model Performance | How your brand stacks up against named competitors. Shows two views - your share of voice against each competitor and Model level presence across answer engines. |
Below the metrics, Catalog Presence charts your product presence over time, and Merchant Rankings compares you with the stores AI points shoppers to. Demand Distribution splits answers by outcome, from Recommended to Absent. Key Callouts lists the observations most likely to lift your visibility. Hover any info icon for the exact definition.
A Coffee Pass runs your analysis once, so each chart shows a single point in time. Paid plans track twice a week, which builds the trend lines and lets Key Callouts flag changes.
Which first steps does the onboarding checklist cover?
The checklist has eight steps, ordered from broad to specific. Each one opens the page it needs.
Step | Where | What to look for |
1. Review your visibility and position | Visibility Insights | Note your Catalog Visibility, Buy Button Share and Position as your baseline |
2. Explore prompts and buyer intents | Prompts | Find intents where you are absent from answers |
3. Compare visibility with competitors | Visibility Insights | See who beats you on presence and buy share, and on which prompts |
4. Explore catalog visibility | Catalog | Find hero products AI skips and products it already recommends |
5. Find your key product attributes | Catalog | Check which attributes shoppers ask about, and whether your products state them |
6. Explore opportunities and gaps | Opportunity | Read your briefs; each names a gap and the products it affects |
7. See how content creation works | Content Studio | Turn one brief into a first content draft |
8. Run a deep analysis with the agent | Agent | Ask about the biggest gap you found |
When all eight are done, the checklist offers two last steps: share your report and invite a teammate.
How should you spend your first 48 hours on a Coffee Pass?
Your Coffee Pass runs for 48 hours from payment. It includes 2 opportunity briefs, 1 content draft, 2 deep dives and a Site Health audit of up to 50 pages, so spend each one on the products that matter most.
In your first session, work through steps 1 to 4 of the checklist. You will know your baseline and your weakest products. Then read both opportunity briefs and pick the one that touches your best seller. Turn it into your content draft, and use a deep dive to test what you learned.
At hour 48, the dashboard turns read-only until you choose a plan. If you choose one, the $7 is credited to your first charge.
How do you bring your team in?
AI shopping decisions usually involve more than one person, such as an SEO lead, a merchandiser or the person who owns the budget. Share your report or invite a teammate as soon as your first results land, so they see the same evidence you do. Viewers are free and unlimited on every plan.
What should you do after your first session?
Choose a plan if you want tracking to continue. Paid plans track your prompts twice a week, so you can see whether a fix moved your visibility. If you skipped Google Search Console during setup, connect it in Settings, under Integrations. Revisit your prompts on the Prompts page as your range and markets change.
To understand the numbers behind your dashboard, read What Is Recommendation Share in AI Shopping? and Which AI-Shopping KPIs Should an Ecommerce Team Track?.
Opportunities: your recommended next steps
Opportunities brings together Gravton's recommendations for improving your visibility. Weekly Briefs arrive on a regular schedule, and you can request On Demand Briefs whenever you need them. Each opportunity shows its topic, the number of prompts it affects and its likely impact, from Quick Win to High.
Opportunities cover different kinds of work, such as enriching product information or making a technical improvement to your site. Starting with those connected to your best-selling products is often the most rewarding approach.
Content Studio: creating content that earns citations
Content Studio helps you turn an opportunity into content. Describe what you'd like to create or improve, add any sources you'd like Gravton to draw on, and it prepares a draft for you. Your Content keeps track of every piece, with its status and when it was last updated.
Gravton prepares the draft, and your team reviews it and publishes it on your own site, so it always reflects your brand's voice and standards.
Site Health: making sure AI can read your site
Site Health checks how ready your pages are for AI across six areas: Access, Rendering, Understanding, Extractability, Trust and Freshness. Each area shows a score and any issues found, so it's easy to see where to focus.
Your Pages lists the pages Gravton has reviewed, with their status, any readiness issues, and their clicks and traffic. Opening a page shows how often AI cites it and the issues found. Each issue explains why it matters, where it appears in the page and how to fix it, and you can mark it as done once it's resolved.
Tip: Issues marked Critical are worth addressing first. For example, if an AI crawler is blocked in your robots.txt file, AI assistants may not be able to read your content at all.
The Gravton Agent: your analyst on demand
Switch to Agent at the top of the sidebar to open Agent Space. You can ask questions in everyday language, such as where you're missing out on citations, or start from one of the suggested questions. Your conversations are saved under Sessions, and anything the agent creates is saved under Artifacts.
Agent Templates run focused checks for you. The Consistency agent, for example, compares what your product pages and your retailers say about a product, and highlights any differences, such as an ingredient listed by a retailer but missing from your page. Freshness and Content Duplication help you keep your key pages up to date and distinct.