Today, we’re launching Gravton Self-Serve

For a long time, we believed in a highly customized implementation model, working closely with each business to configure our technology around their needs. It helped us learn deeply about the challenges businesses face as shopping journeys move into ChatGPT, Gemini, Perplexity, and other AI platforms. But we also realized that this approach was becoming a bottleneck. We wanted to move faster, make our capabilities accessible to more businesses, and do so at a much lower cost. That pushed us to rethink how we build and deliver Gravton.

Today, we’re opening Gravton to businesses through our self-serve platform. Built specifically for e-commerce, Gravton helps brands understand the questions shoppers ask, track brand and product visibility across AI platforms, compare themselves against competitors, and identify sources influencing recommendations. Our Opportunity Engine and specialized AI agents turn these findings into prioritized recommendations, content briefs, and technical improvements. We believe businesses need more than visibility dashboards. They need the intelligence and capabilities to act on those insights and improve their outcomes.

We’re taking what we’ve learned from working closely with customers and building a more productized, agent-powered experience, somewhere between traditional SaaS and the emerging service-as-software model. Our goal is to combine the depth of customized solutions with the speed, accessibility, and cost efficiency of software, passing those benefits on to customers. This is an early release, and we’d love for you to explore it at gravton.ai. 

Tell us what works, what doesn’t, and what you’d like us to build next.

Sincerely,

Tarun Babbar & Raoul Hingle

Co-Founders

Gravton Labs